Mobile shopping behaviour: insights into attitudes, shopping process involvement and location

Author:

Holmes Alastair,Byrne Angela,Rowley Jennifer

Publisher

Emerald

Subject

Business and International Management,Marketing

Reference33 articles.

1. Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?

2. Exploring individual personality factors as drivers of M‐shopping acceptance

3. Permission-based mobile advertising

4. Empowerment through seamfulness: smart phones in everyday life

5. Bigne, E. , Ruiz, C. and Sanz, S. (2005), “The impact of internet user shopping patterns and demographics on consumer mobile buying behaviour”, Journal of Electronic Commerce Research, Vol. 6 No. 3, pp. 193-209.

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