The Human Sigma approach to business improvement in tourism SMEs

Abstract

Purpose – Human Sigma is an emerging topic among many academics and practitioners. At present, limited studies have been reported about the successful applications of Human Sigma in small- to medium-sized enterprises (SMEs). The purpose of this paper therefore is to provide an analysis of contemporary business improvement tool implementation in UK tourism SMEs. Design/methodology/approach – This paper presents an exploratory study of the Human Sigma approach to business improvement. Particularly, the research offers an overview of approaches to business improvement, whilst also presenting a framework for the implementation of Human Sigma. Adopting a case study of tourism SMEs, the paper examines attitudes to service quality management in terms of the implementation of business improvement tools. Findings – The results of the study reveal that many of the SMEs are not aware of the Human Sigma approach to business improvement and while there is a range of tools, techniques and approaches available, they perceive several key barriers to prevent them from fully engaging. The research highlights the critical success factors for successful implementation are often related to customers and not employees. The perceived benefits from the usage of these tools are also displayed. Research limitations/implications – The limitations of this research are recognised, in particular the relatively small number of SMEs in a geographically confined area. Nevertheless, the research is intended primarily as an exploratory study designed to identify themes and issues as a basis for further research. Consequently, the study offers a number of significant findings that contribute more broadly to the Human Sigma literature. Originality/value – This paper presents an initial study on the status of Human Sigma implementation in UK tourism SMEs. The service sector is dominated by a large number of SMEs and despite escalating attention paid within the literature to issues related to quality management, limited research has been undertaken into the utilisation and contribution of contemporary business improvements tools. A framework for the implementation of the Human Sigma approach to business improvement is illustrated. This paper will yield value to academics, consultants, researchers and practitioners.