Benchmarking competitive responses to pioneering new product introductions
Author:
Publisher
Emerald
Subject
Business and International Management,Strategy and Management
Reference27 articles.
1. Determinants of Competitor Response Time to a New Product Introduction
2. Strategies for product cannibalism
3. A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use
4. Toward a General Theory of Competitive Rationality
5. Dosi, G. (1988), “Sources, procedures, and microeconomic effects of innovation”, Journal of Economic Literature, Vol. 26, September, pp. 1120‐71.
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia;Tourism and Hospitality Research;2015-11-05
2. Benchmarking the quality function deployment models;Benchmarking: An International Journal;2013-10-21
3. An evaluation of the NPD activities of four food manufacturers;British Food Journal;2003-08-01
4. What to benchmark?;Benchmarking: An International Journal;2002-08
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