Abstract
PurposeRecently, efforts to fight discriminatory behaviour in many sports and to eliminate racial preferences among fans have intensified. However, uncovering discriminatory preferences may not be easy as they may be deeply rooted and even unconscious. This paper aims to discuss the aforementioned issues.Design/methodology/approachUnfortunately, professional soccer and fantasy sports participation serves as a vehicle for explicit racial discrimination at a micro-level, but does it translate to the macro-level through fantasy team selection? The current study explored the potential of implicit racial discrimination in Czech participants in the English Premier League.FindingsDiscriminatory behaviour in this context is defined by a consumer demonstrating preference for a white player over a non-white player in the fantasy soccer labour market when both players are performing at equal levels. Controlling for additional factors such as nationality and historically dominant team biases and accessing a more homogenous sample, the results confirmed previous research that racial discrimination cannot be found in team selection decisions among fantasy soccer participants in the Czech Republic. The manifestations of racism are still present at Czech stadiums and among Czech athletes. This contradiction is the major finding of this paper.Originality/valuePrevious research found no evidence of racial discrimination among participants controlling for some game factors. However, the study had many limitations including a heterogeneous sample and not controlling for additional factors of participant bias. Given those concerns, the current study analysed line-up decisions of English Premier League participants, but did so with participants solely within the Czech Republic, a more homogenous sample, controlling for additional important factors that could impact racial discrimination among fantasy participants.
Subject
Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management
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