Abstract
Examines the contrast between traditional “dry”
approaches to nutrition education, which assume that improving nutrition
knowledge will result in changes to food habits and tend to be
unsuccessful, and techniques pioneered by the food‐advertising and
marketing industries which influence attitude by creating a positive
image for specific foods or food habits. Describes a recent innovative
healthy eating campaign in primary schools, involving cooperation
between the food industry and an academic department, which produced
positive results in both nutrition knowledge and improved food habits
Subject
Public Health, Environmental and Occupational Health,Education
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