Abstract
PurposeThe purpose of this review is to advocate for establishing development programs founded on clear goals and priorities tied to strategic planning and resulting in compelling cases for support.Design/methodology/approachFive recent authors' perspectives cover hiring a professional development officer, a team strategy including fostering a synergistic relationship with development staff, and building a donor base prior to successful fundraising rooted in customer service, outreach and marketing.FindingsPublic university libraries without development programs should attempt to start such programs. Library deans should expect to be more involved in advocacy and fundraising, and to develop the necessary skills. Staff should understand it as intrinsic to the library environment. There will be a continuing demand for fundraising professionals in libraries.Originality/valueLibraries that have not previously established their own fundraising programs will minimize their disadvantages in competing for donors and alternative funding with institutions that have by beginning programs prior to a sustained economic recovery.
Subject
Library and Information Sciences,General Business, Management and Accounting
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2. Huang, S.T. (2006), “Where there's a will, there's a way: fundraising for the academic library”, The Bottom Line: Managing Library Finances, Vol. 19 No. 3, pp. 146‐51.
3. Rooks, D.C. (2006), “Fund raising: you gotta believe”, Journal of Academic Librarianship, Vol. 32 No. 6, pp. 646‐7.
4. Silverman, E. (2008), “Beyond luck and money: building your base, identifying library donors”, The Bottom Line: Managing Library Finances, Vol. 21 No. 4, pp. 138‐41.
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