Role theory, role management and service performance
Author:
Publisher
Emerald
Subject
Marketing
Reference18 articles.
1. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
2. Marketing as Exchange
3. Broderick, A. (1996, Service Encounters in Community Health Provision: A Role Theory Perspective, Working Paper Abstract in Conference Proceedings, MEG Conference, Strathclyde University, 9‐12 July.
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