Measuring dynamic effects of advertising: a case study in India
Author:
Publisher
Emerald
Subject
General Business, Management and Accounting
Reference50 articles.
1. Advertising and Aggregate Consumption: An Analysis of Causality
2. The Long-Term Effect of Marketing Strategy on Brand Sales
3. Effectiveness of marketing expenditures: A brand level case study
4. Estimating Dynamic Demand for Cigarettes Using Panel Data: The Effects of Bootlegging, Taxation and Advertising Reconsidered
5. ADSPLIT: A Multi-Brand Advertising Budget Allocation Model
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4. Causality Relationship between Advertising Expenditure and Sales: A Study of Indian Service Sector;Management and Labour Studies;2014-08
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