How Service Differentiation at the Store Level Impacts B2B Performance? Product-Service Interplay Implications for Sales and Market Share in an Emerging Market-Reference-Cited by-同舟云学术

How Service Differentiation at the Store Level Impacts B2B Performance? Product-Service Interplay Implications for Sales and Market Share in an Emerging Market

Published:2017 Issue: Volume: Page:1517-1527
ISSN:2363-6165
Container-title:Marketing at the Confluence between Entertainment and Analytics
language:
Short-container-title:

Author:

de Almeida Marcos Inácio Severo,Porto Rafael Barreiros,Coelho Ricardo Limongi França

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-47331-4_298

Reference29 articles.

1. Agência Nacional do Petróleo, Gás Natural e Biocombustíveis. (2014, January 6). ANP Resolution, n. 1, Retrieved from http://nxt.anp.gov.br/NXT/gateway.dll/leg/resolucoes_anp/2014/janeiro/ranp%201%20-%202014.xml

2. Agência Nacional do Petróleo, Gás Natural e Biocombustíveis. (2015). Série histórica do levantamento de preços e de margens de comercialização de combustíveis. Retrieved from http://www.anp.gov.br/?pg=66510

3. Askoy, L., Hogreve, J., Lariviere, B., Ordanini, A., & Orsingher, C. (2015). Relative measures in service research. Journal of Services Marketing, 29, 448–452.

4. Azimont, F., & Araujo, L. (2010). The making of a petrol station and the “on-the-move consumer”: Classification devices and the shaping of markets. Industrial Marketing Management, 39, 1010–1018.

5. Baidya, M., Maity, B., & Ghose, K. (2012). Measuring dynamic effects of advertising: A case study in India. Journal of Indian Business Research, 4, 158–169.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Literature Review;Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions;2022