Consumers’ Online Brand Endorsements
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Publisher
Emerald Group Publishing Limited
Reference89 articles.
1. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
2. Culture and brand communications in social media: an exploratory analysis of Japanese and US brands
3. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
4. What We Know and Don’t Know About Corporate Social Responsibility
5. Self-Endorsing Versus Other-Endorsing in Virtual Environments
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1. We “like” to value the brand: a mixed-method study;Journal of Product & Brand Management;2022-06-01
2. Turning social endorsement into brand passion;Journal of Business Research;2021-03
3. The Ethics of Gamification in a Marketing Context;Journal of Business Ethics;2017-03-15
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