Marketing in medium‐sized manufacturing firms-Reference-Cited by-同舟云学术

Marketing in medium‐sized manufacturing firms

Published:1999-02 Issue:1/2 Volume:33 Page:103-120
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Brooksbank Roger,Kirby David A.,Taylor David,Jones‐Evans Dylan

Publisher

Emerald

Subject

Marketing

Reference9 articles.

1. Ames, B.C. (1979, “Trappings versus substance in industrial marketing”,Harvard Business Review, Vol. 48 No. 4, pp. 93‐102.

2. Defining the small business: a new classification of company size

3. Marketing and company performance: An examination of medium sized manufacturing firms in Britain

4. Brooksbank, R., Kirby, D.A. and Wright, G. (1992b, “Marketing in medium‐sized UK manufacturing companies: the state of the art”,Picola Impresa/Small Business, No. 1, pp. 145‐61.

5. The Evolution of Marketing in Small Firms

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