SMEs and Marketing: A Systematic Literature Review

Author:

Bocconcelli Roberta1,Cioppi Marco2,Fortezza Fulvio3,Francioni Barbara1,Pagano Alessandro1,Savelli Elisabetta1,Splendiani Simone4

Affiliation:

1. Department of Economics, Society, Politics; University of Urbino; Via Saffi 42-61029 Urbino Italy

2. Department of Communication Sciences, Humanities and International Studies: History, Cultures Languages, Literatures, Arts, Media; University of Urbino; Italy

3. Department of Economics and Management; University of Ferrara; Italy

4. Department of Economics; University of Perugia; Italy

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Decision Sciences

Reference300 articles.

1. Electronic commerce adoption, entrepreneurial orientation and small-and medium-sized enterprise (SME) performance;Abebe;Journal of Small Business and Enterprise Development,2014

2. When do relationships pay off for small retailers? Exploring targets and contexts to understand the value of relationship marketing;Adjei;Journal of Retailing,2009

3. The impact of relationships on changes in internationalisation strategies of SMEs;Agndal;European Journal of Marketing,2007

4. Interorganizational relationships in marketing: a critical review and research agenda;Agostini;International Journal of Management Reviews,2015

5. Adoption of internet in Malaysian SMEs;Alam;Journal of Small Business and Enterprise Development,2009

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