SMEs and Marketing: A Systematic Literature Review-Reference-Cited by-同舟云学术

SMEs and Marketing: A Systematic Literature Review

Published:2016-11-08 Issue:2 Volume:20 Page:227-254
ISSN:1460-8545
Container-title:International Journal of Management Reviews
language:en
Short-container-title:International Journal of Management Reviews

Author:

Bocconcelli Roberta¹,Cioppi Marco²,Fortezza Fulvio³,Francioni Barbara¹,Pagano Alessandro¹,Savelli Elisabetta¹,Splendiani Simone⁴

Affiliation:

1. Department of Economics, Society, Politics; University of Urbino; Via Saffi 42-61029 Urbino Italy

2. Department of Communication Sciences, Humanities and International Studies: History, Cultures Languages, Literatures, Arts, Media; University of Urbino; Italy

3. Department of Economics and Management; University of Ferrara; Italy

4. Department of Economics; University of Perugia; Italy

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Decision Sciences

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/ijmr.12128/fullpdf

Reference300 articles.

1. Electronic commerce adoption, entrepreneurial orientation and small-and medium-sized enterprise (SME) performance;Abebe;Journal of Small Business and Enterprise Development,2014

2. When do relationships pay off for small retailers? Exploring targets and contexts to understand the value of relationship marketing;Adjei;Journal of Retailing,2009

3. The impact of relationships on changes in internationalisation strategies of SMEs;Agndal;European Journal of Marketing,2007

4. Interorganizational relationships in marketing: a critical review and research agenda;Agostini;International Journal of Management Reviews,2015

5. Adoption of internet in Malaysian SMEs;Alam;Journal of Small Business and Enterprise Development,2009

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