Corporate social responsibility and employee engagement: the mediating role of personal environmental norms and employee green behavior

Abstract

Purpose This paper aims to investigate the influence of corporate social responsibility (CSR) on employee engagement (EE) through mediating effect of personal environmental norms (PEN) and employee green behavior (EGB). Design/methodology/approach The proposed model was validated using 360 employees data from manufacturing and service industries. Findings The findings confirmed that CSR is the positive and significant driver of EE. The results also demonstrated PEN and green employee behavior partly mediate this relationship. Practical implications The finding of this study enriches the existing literature and social outcomes of CSR. Theoretical and practical contributions have been discussed in detail. Originality/value The study demonstrates CSR is significantly related to EE, mediated via PEN and EGB, highlighting the necessity for micro-level CSR research. To the best of the authors’ knowledge, this is the first and foremost empirical research that establishes the mediating effects of PEN and EGB between CSR and EE in the Indian context.