Examining the antecedents of positive employee brand‐related attitudes and behaviours-Reference-Cited by-同舟云学术

Examining the antecedents of positive employee brand‐related attitudes and behaviours

Published:2012-03-30 Issue:3/4 Volume:46 Page:469-488
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

King Ceridwyn,Grace Debra

Publisher

Emerald

Subject

Marketing

Reference63 articles.

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2. Perceived organizational support and psychological contracts: a theoretical integration

3. Can Positive Employees Help Positive Organizational Change? Impact of Psychological Capital and Emotions on Relevant Attitudes and Behaviors

4. Internal relationship marketing: a strategy for knowledge renewal

5. Newcomer adjustment during organizational socialization: A meta-analytic review of antecedents, outcomes, and methods.

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