A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Author:
Publisher
Emerald
Subject
Marketing
Reference46 articles.
1. The Role of Perceived Organizational Support and Supportive Human Resource Practices in the Turnover Process
2. Perceived organizational support and psychological contracts: a theoretical integration
3. Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy
4. Psychological ownership: theoretical extensions, measurement and relation to work outcomes
5. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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