Social cognitive theory in technological innovations-Reference-Cited by-同舟云学术

Social cognitive theory in technological innovations

Published:2007-01-30 Issue:1 Volume:10 Page:90-108
ISSN:1460-1060
Container-title:European Journal of Innovation Management
language:en
Short-container-title:

Author:

Ratten Vanessa,Ratten Hamish

Abstract

PurposeThe aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking.Design/methodology/approachThis paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to support a conceptual model that is empirically tested.FindingsThe major finding from the research is that the conceptual model is partially supported which indicates the immaturity of WAP technology.Originality/valueSocial cognitive theory provides a useful explanation for youth's intentions to use WAP technology in the banking industry. The youth market is an early adopter of technology that presents a good indicator of future market potential.

Publisher

Emerald

Subject

Management of Technology and Innovation

Reference88 articles.

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