Balanced market orientation: qualitative findings on a fragile equilibrium
Author:
Publisher
Emerald
Subject
Strategy and Management
Reference50 articles.
1. Market orientation and performance in service firms: role of innovation
2. The role of internal marketing in the implementation of marketing strategies
3. Fieldwork and data collection in qualitative marketing research
4. Building a new academic field—The case of services marketing
5. Berry, L.L, Hensel, J.S and Burke, M.C. (1976), “Improving retailer capability for effective consumerism response”, Journal of Retailing, Vol. 52 No. 3, pp. 3‐14.
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. DESENVOLVENDO OS COMPONENTES DA ORIENTAÇÃO PARA O MERCADO PARA MELHORAR O DESEMPENHO DE PEQUENAS E MÉDIAS EMPRESAS;Revista de Administração de Empresas;2021
2. DESIGNING ARCHITECTURAL MARKETING CAPABILITIES TO INCREASE THE PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES;Revista de Administração de Empresas;2021
3. Impact of marketing resource on company performance on B2B markets;International Journal of Innovation and Learning;2020
4. Market orientation: a key to survival and competitive advantage in Ghana’s private universities;Journal of Marketing for Higher Education;2019-11-25
5. Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies;Journal of Innovation & Knowledge;2018-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3