Turf wars or a misunderstanding of roles: an examination of the relationship between marketers and lawyers within the corporation
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Published:2007-02-27
Issue:1
Volume:21
Page:15-23
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ISSN:0887-6045
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Container-title:Journal of Services Marketing
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language:en
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Short-container-title:Journal of Services Marketing
Author:
Sergius Koku Paul
Reference15 articles.
1. Yellow Pages Advertising Strategy for Attorneys
2. The Advertising of Legal Services to Small Business Executives
3. Crocker, K.E. (1986), “The influence of the amount and type of information on individuals' perception of legal services”,Journal of Services Marketing, Vol. 14, Winter, pp. 18‐27.
4. Attorney Advertising: The Link Between Ad Cues and Consumer Search Criteria
5. Dyer, R.F. and Shimp, T.A. (1980), “Reactions to legal advertising”,Journal of Advertising Research, Vol. 20 No. 2, pp. 43‐50.
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