Abstract
Describes how MCB University Press has started to come to terms
with the metamorphosis which electronic publishing offers. Sees a future
where interactive multimedia products and services are the norm and are
quite differently distributed, based on new alliances from within but
also from outside the traditional players. Explores how MCB′s strengths
might be used to succeed in the new frameworks and concludes that
double‐loop action learning is the only viable way ahead. Identifies
that authors will be a constant point of reference and that networked
desktop PCs and networked homes will open vast new markets to those who
can re‐present knowledge and information to gain and hold their
attention. Outlines what MCB has done so far.
Subject
Organizational Behavior and Human Resource Management,Education
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