Textual analysis of university mission statements in East Asian world-class universities

Abstract

PurposeThe management of higher education institutions (HEIs) is undergoing a period of rapid development around the world and particularly in Asia. Competing forces of neoliberal decentralisation, increased government oversight, internationalisation and regionalism are creating difficulties for managers and stakeholders alike. This paper aims to look at the ways in which universities have institutionalised their strategies for coping with these forces, in the form of their mission statements (MSs), particularly within an East Asian context.Design/methodology/approachSeveral major international university ranking tables were used to compile a list of “world class” institutions in East Asia. Those with available MSs in English were examined for reference to factors existing within the literature, as well as those which were not previously identified.FindingsEast Asian universities placed a high degree of emphasis on aspects related to university management, as well as social, cultural and historical foci. Far less emphasis was placed on aspects such as engagement of stakeholders and inclusion.Originality/valueThe paper draws on previous research from other regions and attempts to provide some insights into the particularities of higher education in East Asia from a management perspective.