Qualitative research in marketing
Author:
Publisher
Emerald
Subject
Marketing
Reference9 articles.
1. Postmodern Marketing?
2. Toward a Knowledge Context: Report on the First Annual U.C. Berkeley Forum on Knowledge and the Firm
3. Are current research approaches inmarketing leading us astray?
4. Practical value of adequate marketing management theory
5. Linestone, H.A. and Zhu, Z. (2000), “Towards synergy in multiperspective management: an American‐Chinese case”, Human Systems Management, Vol. 19, pp. 25‐37.
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