Practical value of adequate marketing management theory-Reference-Cited by-同舟云学术

Practical value of adequate marketing management theory

Published:2002-04 Issue:3 Volume:36 Page:325-349
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Gummesson Evert

Publisher

Emerald

Subject

Marketing

Reference8 articles.

1. Value-based marketing

2. Interactive media face artificial consumers and marketing theory must re-think

3. Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

4. Are current research approaches inmarketing leading us astray?

5. Gummesson, E., Lehtinen, U. and Grönroos, C. (1997), “Comment on Nordic perspectives on relationship marketing”, European Journal of Marketing, Vol. 31 No. 1‐2, pp. 10‐16.

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