1. Adegoke, Y. (2004), “Web still fastest growing channel in marketing mix”, New Media Age, July, No. 22, p. 12.
2. Ambler, T. (2003), Marketing and the Bottom Line: The Marketing Metrics to Pump up Cash Flow, 2nd ed., Pearson Professional Education, Harlow.
3. Ambler, T. and Puntoni, S. (2003), “Measuring marketing performance”, in Ambler, T. and Puntoni, S. (Eds), Marketing Changes, Thomson Learning, London, pp. 289‐309.
4. Ambler, T., Kokkinaki, F. and Puntoni, S. (2004), “Assessing marketing performance: reasons for metrics selection”, Journal of Marketing Management, Vol. 20 Nos 3/4, pp. 475‐98.
5. Ansari, A. and Mela, C.F. (2003), “E‐customization”, Journal of Marketing Research, Vol. 40 No. 2, pp. 131‐45.