1. The Effect of Brand Awareness on Brand Loyalty: Mediating Role of Brand Commitment;A. M.Alkhawaldeh;European Journal of Business and Management,2017
2. Abrahamsson, J., & Lundgren, H. (2004). The use of web sites in integrated marketing communications. Retrieved from http://ltu.divaportal.org/smash/get/diva2:1015940/FULLTEXT01.pdf
3. Alexandru, P.N. & Carmen, A. (2011) A Qualitative Research Regarding the Marketing Communication Tools Used in the Online Environment. Annals of the University of Oradea, 119-125.
4. Amarsanaa, B. & Anjorin, J. (2012). Mobile marketing: study of ICA-correlation between mobile marketing and customer loyalty [MSc Thesis]. University of Gavle.
5. Insch, A. (2012). The strategic importance of brand positioning in the place brand concept – Elements, structure and application of the positioning statement. Retrieved from https://www.researchgate.net/publication/269586166