Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”-Reference-Cited by-同舟云学术

Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”

Published:2006-09 Issue:9/10 Volume:40 Page:1087-1105
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Cova Bernard,Pace Stefano

Publisher

Emerald

Subject

Marketing

Reference42 articles.

1. The Social Influence of Brand Community: Evidence from European Car Clubs

2. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

3. Badot, O. and Cova, B. (2003), “Néo‐marketing, 10 ans après: pour une théorie critique de la consommation et du marketing réenchantés”,Revue Française du Marketing, No. 195, pp. 79‐94.

4. On the Concept of Intentional Social Action in Consumer Behavior: Figure 1

5. Intentional social action in virtual communities

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