Abstract
PurposeThe purpose of this paper is to explore the sectors of food tourism in Finland by using Maslow's hierarchy of needs in the classification.Design/methodology/approachPrevious research on food tourism concentrates on the role of food as an attraction, as a cultural phenomenon, and as an experience. Moreover, food from productional and motivational viewpoints is reviewed briefly. The empirical data consists both of the secondary data and an interview.FindingsThe findings introduce five sectors of food tourism where the needs and motivations are linked with Maslow's hierarchy of needs.Practical implicationsThe practical implications are that the food tourism promoters could emphasize the needs and motivations when marketing food tourism services.Originality/valueSectors of food tourism in Finland classified by the hierarchy of needs are presented, providing practical implications for food tourism promoters and thus offering motivations for food tourism.
Subject
Food Science,Business, Management and Accounting (miscellaneous)
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