What influences teachers to continue using cloud services?

Abstract

Purpose The purpose of this study is to explore the determinants of teachers’ continuance intention concerning cloud services. Design/methodology/approach This study uses a cloud service, namely, Google Sites, to support teacher collaboration and further develop a research model to explore the determinants of their continued usage intention. Findings The findings reveal that continued intention to use the cloud services is primarily determined by their attitude towards using it; attitude towards using is affected by perceived ease of use and perceived usefulness; and perceived ease of use is influenced by facilitating conditions, while perceived usefulness is influenced by social influence. Practical implications This study determines that teachers intend to continue using cloud services once training in using such services has been provided and if they hear favourable opinions from others. Originality/value The paper enables us to better understand factors affecting teachers' continuance intention toward cloud services.