Author:
Mazzarol Tim,Norman Soutar Geoffrey,Sim Yaw Seng Michael
Abstract
Describes how the second half of the twentieth century saw the development of a global market in international education. Following the Second World War, the flow of international students undertaking courses at all levels grew rapidly as developing countries sought to educate their populations. By the century’s end, there were an estimated 1.5 million students studying internationally at the HE level. Driving this market expansion was a combination of forces that both pushed the students from their countries of origin and simultaneously pulled them toward certain host nations. By the 1990s, the HE systems of many host nations (e.g. Australia, Canada, the USA, the UK and New Zealand) had become more market focused and institutions were adopting professional marketing strategies to recruit students into fee‐paying programs. For many education institutions such fees had become a critical source of financing. Suggests that the international education industry, HE administrators and managers and academic staff face very significant challenges in the next few years.
Subject
Organizational Behavior and Human Resource Management,Education,Organizational Behavior and Human Resource Management,Education
Reference65 articles.
1. Agarwal, S. and Ramaswami, S.N. (1992), “Choice of foreign market entry mode: impact of ownership, location and internationalization factors”, Journal of International Business Studies, Vol. 23 No. 1, pp. 1‐27.
2. Allen, M. (1988), “Competitive confrontation in consumer services”, Planning Review, Vol. 17 No. 1, pp. 4‐9.
3. AMC (1993), Emerging Exporters: Australia’s High Value Added Manufacturing Exporters, Australian Manufacturing Council, Melbourne.
4. Anderson, E. and Coughlan, A.T. (1987), “International market entry and expansion via independent or integrated channels of distribution”, Journal of Marketing, Vol. 51, pp. 71‐82.
5. Anderson, E. and Gatignon, H. (1986), “Modes of entry: a transactions cost analysis and propositions”, Journal of International Business Studies, Vol. 17, Fall, pp. 1‐26.
Cited by
64 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献