Differentiating market offerings using complexity and co‐creation
Author:
Publisher
Emerald
Subject
Business, Management and Accounting (miscellaneous),Business and International Management
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1. Guest editorial;European Business Review;2021-01-07
2. Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems;Journal of Business & Industrial Marketing;2020-09-05
3. The opportunity and challenge of trust and decision-making uncertainty;International Journal of Bank Marketing;2019-08-08
4. Impact of co-creation on innovation capability and firm performance: a structural equation modeling;AD-minister;2017
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