Abstract
PurposeInformation on scales for measuring dimensions related to consumer concerns over production processes is scarce in the literature. The purpose of this study was to develop a more comprehensive scale for measuring concern over the production process (CPP).Design/methodology/approachThe authors derive the concept based on the results of a bibliographic review, existing certification criteria, an interview with five experts and two consumer focus groups. The authors interviewed 725 frequent beef meat consumers to test the scale.FindingsStatistical tests and purification yielded a final scale with 18 items and six latent variables: animal welfare, traceability, social responsibility, environmental responsibility, legality and sanitation in slaughterhouses. The authors confirmed the nomological validity of the instrument using product involvement as an antecedent construct and attitude related to sustainable consumption as a consequent of CPP.Research limitations/implicationsThe research results may lack generalisability. New research avenues are suggested for testing the scale in other cultural contexts and with different groups of consumers and food types.Practical implicationsThis study provides insights for cattle ranchers, the industry and the retail sector in formulating communication strategies and product/brand positioning in response to consumer concerns about the production process.Originality/valueThere is no study at present that fully addresses the use of a scale to measure dimensions of production processes. The creation of the CPP scale is a relevant academic contribution that aids in assessing the influence of the environmental dimension in conjunction with other essential constructs.
Subject
Food Science,Business, Management and Accounting (miscellaneous)
Reference70 articles.
1. Reducing deforestation and enhancing sustainability in commodity supply chains: interactions between governance interventions and cattle certification in Brazil;Tropical Conservation Science,2015
2. Meat intake among adults: a population-based study in the city of Campinas, Brazil. A cross-sectional study;Sao Paulo Medical Journal,2016
3. The consumer motivation scale: development of a multi-dimensional and context-sensitive measure of consumption goals;Journal of Business Research,2017
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献