Chaos theory as a model for strategy development

Author:

Bechtold Brigid L.

Abstract

Uses chaos theory as a model and explores the requirements for strategizing in a rapidly‐changing business environment. Conjectures that organizations in a fast‐paced business environment need continuous processes of strategy development to be strategic. Suggests that strategic thinking needs to be embedded in the manager’s role, all organizational processes, and the culture inself in order for an organization to be strategic.

Publisher

Emerald

Reference11 articles.

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4. Hamel, G. and Prahalad, C.K. (1994, Competing for the Future, Harvard Business School Press, Boston, MA.

5. Jacobs, R.W. (1994, Real Time Strategic Change: How to Involve an Entire Organization in Fast and Far‐Reaching Change, Berrett‐Koehler Publishers, San Francisco, CA.

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