1. Department of Strategy Entrepreneurship and Innovation, TBS Education Toulouse 31068 France
2. International Management, Strategy Group University of Edinburgh Business School Edinburgh EH8 9JS UK
3. Strategic Business Development University of Vaasa Vaasa FI‐65101 Vaasa Pohjanmaa Finland
4. Faculty of Economics and Business, Department of Management I Universidad de Granada Granada 18071 Spain
5. Healthcare Management, Brunel Business School Brunel University London Uxbridge UB8 3PH UK