Author:
Hsin Chang Hsin,Rizal Hamid,Amin Hanudin
Subject
Economics and Econometrics,Sociology and Political Science,Communication
Reference37 articles.
1. Consumers' attitudes toward direct marketing and purchase intentions.An empirical investigation
2. Alwitt, L.F. and Prabhaker, P.R. (1994), “Identifying who dislikes television advertising: not by demographics alone”,Journal of Advertising Research, Vol. 34 No. 6, pp. 17‐29.
3. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
4. A Benefit Congruency Framework of Sales Promotion Effectiveness
5. Chen, Q. and Wells, W.D. (1999), “Attitude toward the site”,Journal of Advertising Research, Vol. 39 No. 5, pp. 27‐38.
Cited by
59 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献