Executives' perception of political‐legal business environment in international projects

Abstract

PurposePolitical‐legal risk perception is just as important a consideration in dealing effectively with the threats exposed by international enterprises. This research emphasizes how important it is to integrate the perception of risk factor into the analysis. This is an essential factor when catastrophic risks are involved. Relatively, nevertheless, little work has been done to explore the concept of political‐legal risk as it applies to international commercial and business applications. The purpose of this research is to first examine the perception of Kuwaiti executives to political‐legal business environment while conducting outward investment and where a number of recent events like those in Tunisia, Egypt, Libya and Yemen illustrate that the rise of enterprises onto the world stage will not necessarily be entirely without risk and second, to explore the correlations between the executives' perceptions of political‐legal variables and enterprise‐specific characteristics.Design/methodology/approachA review of the literature relating to risk in international business in both developed and emerging markets is provided. The empirical research was conducted via a questionnaire survey. In line with the research aim, questionnaires were distributed to the entire target population of Kuwaiti international enterprises. Nonparametric statistics were used to analyze the findings.FindingsThe Middle East and North Africa (MENA) region has been shaken like never before. The recent events of the uprising in Tunisia, Egypt, Yemen and Libya and the regional reverberations of the upheaval are unfolding, inter alia, concerns about rising exposure to more risks and the instability in the MENA have reached a fever pitch. Findings of this research suggest that the political‐legal related risks associated with enterprises' activities pose a threat to the majority of executives and the vulnerability to these risks are not related to any enterprise's‐specific characteristics.Originality/valueThe research on international enterprises states that some parts of the globe have remained detached. Given its economic and political importance, the most obvious omission is the Middle East. To date and despite that the region has garnered its fair share of coverage in current news, little is known on management practices by enterprise in the region. This research, therefore, provides empirical evidence of executives' perception of political‐legal business environment in an emerging market context: Kuwait. Furthermore, most recent literature omits oil‐producing nations. Focusing on this oil‐rich region is an attempt to fill this void.