Abstract
This paper reviews current theories related to creativity, the techniques that have been used to measure it, and the implications of important, recent research on how creative actions might be affected by the relationship between the individual and the group. From this work, the possible ways in which creative actions may be influenced by organisational settings are examined, and a revised think‐tank model is suggested that is consistent with maximising individuals’ creative contributions.
Subject
Business, Management and Accounting (miscellaneous)
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