Application of quality function deployment for the prioritization of National Board of Accreditation quality parameters

Abstract

Purpose Owing to high competition in education sector, quality in education has become utmost important criteria to deliver better education service. For this purpose, it is required to monitor the quality of education. This paper aims to prioritize National Board of Accreditation (NBA) quality parameters in engineering education as per student’s needs using quality function deployment (QFD). Design/methodology/approach This study is conducted among students of an institute of National importance in three stages. Stage 1 involves conducting interview with 23 students to find the student’s requirement from an institute. Further Stage 2 involves importance rating collection through questionnaire survey method. In this stage, 228 students have given a rating of each student’s requirement. Finally, Stage 3 involves establishing correlation between student’s requirement and NBA quality parameters that has been done by 20 academic experts and finally making a QFD matrix for ranking of each NBA quality parameter. Findings The result of the study first indicates that among all students’ requirements, job-oriented requirement is the most important need, and ergonomics-based requirement is the least important need of students. Further, to fulfill their needs, an institute has to focus on each NBA quality parameter. But among all NBA quality parameters, student’s performance is highly desirable quality parameter. Practical implications This study will help top management of engineering institutions in making better policies and strategies for preparing their quality framework. These strategies will indirectly fulfill the customer needs that help in attracting more number of students toward those institutes. Originality/value In India, NBA is one of the leading bodies that monitor the quality of education. On the other hand, the institution has to satisfy the need of customer of education sector; therefore, prioritization of NBA quality parameter as per student’s need is one of the important needs that will help engineering institution to focus on a certain parameter to get a good quality certificate and also attract a number of meritorious students.