Abstract
The strategic issues for financial services marketing based on findings from surveys carried out by Arthur Andersen in the United States, among leading organisations providing financial services are discussed. The forces driving change in banking, insurance and securities, likely future trends and strategies, and what they mean to the marketing professional, are examined, together with the implications for market segmentation, product development and delivery channels.
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献