How and when does renewable energy affect investors willing to invest?

Abstract

Purpose The present research study aims to explore the impact of renewable energy (RE) on investors willing to invest. This current study also investigates the mediation role of perceived benefit (PB) and living creature’s development (LCD) among RE and investors willing to invest. Design/methodology/approach Pakistani per capita income level is low; usually, the population lives hand to mouth. Only 10% to 15% of the population has been saving and is willing to invest in different sectors. To meet the aim of this study, data were collected from 300 individuals with a 40% response rate investors, equity fund managers and Pakistani stock exchanges using a nonprobability convenient sampling approach. The partial least square structural equation modeling technique and Smart partial least squares 3.0 were used to determine the primary and medicating effects of the variables. Findings The analysis shows that RE and investor willing to invest strongly linked each other directly and indirectly. PB and LCD significantly partial mediate the connection among RE and investor willing to invest. Hence, the results suggest that RE has more sustainable development goals with using and accessing affordable green and reliable energy. Originality/value The present study narrows the research gap by examining the effect of RE on investor willing to invest via PB and LCD. Also, it provides essential information for effective energy policies contributed to the sustainable development goals and gives valuable suggestions for policymaker and government.