The Italian food industry in the era of the TTIP negotiate

Author:

Banterle Alessandro,Cavaliere Alessia,De Marchi Elisa

Abstract

Purpose – The purpose of this paper is to focus, first, on the analysis of recent trends of the European and Italian food industries, and, second, on the possible implications that the Transatlantic Trade and Investment Partnership (TTIP) negotiate can exert on the Italian agri-food system. Design/methodology/approach – The study is based on an in-depth analysis of current economic trends, characteristics of production structure, and the trade balance of Italy-USA commercial relationship in the context of EU market. The main advantages and disadvantages that can be derived from the TTIP negotiation are pointed out. Findings – The analysis of the Italian food industry highlights a very fragmented production structure characterized by the coexistence on the market of a small number of big companies and a large number of micro, small and medium-sized enterprises. Such bipolar structure constitutes a constraint to internationalization and limits the quantities of exportable products. The TTIP can represent an opportunity for the Italian food small businesses. On the other hand, the main disadvantages are related to the agricultural raw materials market. Originality/value – The study offers an in-depth analysis of the main features of the Italian food industry and of its role in international agri-food trades, describing the scenario that could be opened by the TTIP negotiation.

Publisher

Emerald

Subject

Food Science,Business, Management and Accounting (miscellaneous)

Reference21 articles.

1. Akhtar, S.I. and Jones, V.C. (2013), “Proposed transatlantic trade and investment partnership (TTIP): in brief”, Current Politics and Economics of Europe , Vol. 24 Nos 1/2, pp. 107-122.

2. Banterle, A. (2013), “L’industria alimentare”, in Sardone, R. (Ed.), Annuario dell’agricoltura italiana , INEA Edizioni, INEA, Roma, pp. 57-71.

3. Banterle, A. and Cavaliere, A. (2015), “L’industria alimentare”, in Pieri, R. and Pretolani, R. (Eds), Il sistema agro-alimentare della Lombardia , Franco Angeli, Milano, pp. 159-168.

4. Banterle, A. , Cavaliere, A. , Carraresi, L. and Stranieri, S. (2011), “Innovativeness in food small business: what is its relationship with marketing?”, Agricultural Economics – AGRICECON , Vol. 57 No. 10, pp. 474-483.

5. Banterle, A. , Cavaliere, A. , Stranieri, S. and Carraresi, L. (2014), “Food SMEs face increasing competition in the EU market: marketing management capability is tool for becoming price maker”, Agribusiness: An International Journal , Vol. 30 No. 2, pp. 113-131.

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