Balanced scorecard in the business development of MSMEs in the district of San Vicente de Cañete

Abstract

Introduction: This research was carried out on the topic: “Balanced scorecard in the business development of MSMEs in the district of San Vicente de Cañete, 2021”.Objective: Determine the influence of the balanced scorecard on the business development of MSMEs in the province of Cañete, 2021, so that the balanced scorecard indicators are considered the choice of MSMEs for an improvement in decision making.Method: In this scenario, an applied methodology was developed, with a quantitative approach, a non-experimental, transversal and correlational design. A questionnaire was used as a survey of 68 managers of MSMEs, which was made up of 23 questions on a Likert scale, these being validated with expert judgment.Results: The results achieved allowed us to confirm the hypotheses raised that the balanced scorecard has a significant influence on the business development of MSMEs in the province of Cañete, 2021, as well as the secondary hypotheses were confirmed.Conclusions: The same ones that stated that the balanced scorecard significantly influences economic profitability, product quality, resource optimization and innovation in MSMEs in the province. de Cañete, 2021