A Sociological Analysis of Structural Racism in “Student List” Lead Generation Products

Author:

Jaquette Ozan1,Salazar Karina G.2

Affiliation:

1. University of California, Los Angeles

2. University of Arizona

Abstract

Colleges identify prospective students by purchasing “student lists.” Student list products are selection devices that use search filters to select students. Drawing from the sociology of race, we conceptualize some filters as “racialized inputs,” defined as inputs that are correlated with race because disadvantaged racial groups have historically been excluded from the input. Using a national sample of high school students, we explore the relationship between racialized search filters and the racial composition of included versus excluded students. Using data about actual lists purchased by public universities, we investigate how college administrators utilize racialized search filters. We discuss implications for federal and state policy. We motivate policy research about structural racism embedded in selection devices that allocate students to opportunities.

Funder

kresge foundation

joyce foundation

Publisher

American Educational Research Association (AERA)

Subject

Education

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