Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information-Reference-Cited by-同舟云学术

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Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information

Published:2004-03 Issue:1 Volume:44 Page:126-142
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:J. Adv. Res.

Author:

TSAO JAMES C.,SIBLEY STANLEY D.

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 34 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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