Understanding the drivers of cable TV cord shaving with big data
Author:
Affiliation:
1. Faculty of Economics & Business Zagreb, University of Zagreb, Zagreb, Croatia
2. Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University, Evanston, IL, USA
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16522354.2019.1701363
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