Author:
Okrent Abigail M.,MacEwan Joanna P.
Abstract
We estimate a demand system for ten nonalcoholic beverages to disentangle effects of prices, expenditures, advertising, and demographics on demand for nonalcoholic beverages for 1999 through 2010. We find that changes in demographic composition of the population between 1999 and 2008 played a much bigger role in observed purchasing patterns for recently introduced beverages like soy, rice, and almond drinks, isotonic and energy drinks, and bottled water whereas changes in prices and advertising expenditures largely explained declining demand for milk, regular carbonated soft drinks, and coffee and tea. However, between 2008 and 2010, declining demand for most nonalcoholic beverages was largely driven by income-led decreases in expenditures.
Publisher
Cambridge University Press (CUP)
Subject
Economics and Econometrics,Agronomy and Crop Science
Reference46 articles.
1. We tested alternative methods of incorporating habit persistence into the AIDS, including following the model described in Ray (1984) in which partial adjustment parameters entered the budget-share equation by scaling of prices. However, we detected autocorrelation in many of the equations and the overall system.
2. Since 2005, Nielsen has recruited 125,000 households, but only households that participated in at least 10 of 12 months in that year were included in the purchased data (Muth, Siegel, and Zhen 2007).
3. Intended and unintended consequences of a proposed national tax on sugar-sweetened beverages to combat the U.S. obesity problem
4. Modeling the demand for alcoholic beverages and advertising specifications
5. The effects of advertising on the demand for vegetables
Cited by
14 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献