The Impacts of Food Waste Information on Consumer Preferences for Blemished Produce and Implications for Food Retailers

Author:

Collart Alba J.ORCID,Interis Matthew G.ORCID,Henson Chloe’,Maples Josh

Abstract

AbstractProduce that does not meet sellers’ esthetic standards may be redirected to alternative uses or wasted, but consumer trends indicate potential marketability of blemished produce. We conduct a nonhypothetical experimental auction to elicit consumer willingness-to-pay (WTP) for produce of varying degrees of blemish and test whether valuations are affected by (1) information on food waste resulting from grocery stores’ esthetic standards and (2) additional information on the environmental impacts of food waste. WTP for blemished produce increases as consumers become informed, but the information effects vary by blemishing degree. Market simulations indicate that introducing blemished produce can increase retailer revenue.

Publisher

Cambridge University Press (CUP)

Subject

Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous)

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Consumer Willingness to Pay for Visually Imperfect Organic Kale;Journal of Agricultural and Applied Economics;2024-01-08

2. Upcycling of food waste and food loss – A sustainable approach in the food sector;Trends in Food Science & Technology;2024-01

3. Perfect apples or sustainable production?—Consumer perspectives from Germany;Journal of Consumer Behaviour;2023-08-23

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