Can Conversing with a Computer Increase Turnout? Mobilization Using Chatbot Communication

Author:

Mann Christopher B.ORCID

Abstract

AbstractAccording to the burgeoning voter mobilization field experiments literature, impersonal contact has little-to-no effect. A conversation with a computer is, by definition, an impersonal interaction. However, chatbots are form of communication wherein a computer imitates conversations by interacting using natural language. Human-to-chatbot interactions are often perceived as similar to human-to-human interactions. How ubiquitous are chatbots? Just ask Siri, Cortana, Bixby, or Alexa, or ask for help on any e-commerce website (these are each chatbots). A simple voter mobilization treatment reminding users of a political chatbot (Resistbot) to vote and providing information about polling locations and hours increased turnout by 1.8 percentage points in a 2019 election. The results replicate previously unpublished field experiments by Resistbot in 2018 that found smaller but statistically significant increases in turnout.

Publisher

Cambridge University Press (CUP)

Subject

Sociology and Political Science

Reference40 articles.

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2. Can Conversing with a Computer Increase Turnout? Mobilization Using Chatbot Communication

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