A machine learning approach to the digitalization of bank customers: Evidence from random and causal forests

Author:

Carbo-Valverde Santiago,Cuadros-Solas PedroORCID,Rodríguez-Fernández FranciscoORCID

Publisher

Public Library of Science (PLoS)

Subject

Multidisciplinary

Reference111 articles.

1. OECD Digital Economy Outlook 2017

2. The effect of banks ‘ IT investments on the digitalization of their customers;S. Carbo-Valverde;Global Policy,2020

3. Consumers’ adoption of information services;B. McKenna;Information and Management,2013

4. The impact of digital technology on relationships in a business network;M. Pagani;Industrial Marketing Management,2017

5. Digital transformation: A multidisciplinary reflection and research agenda;P. C. Verhoef;Journal of Business Research,2019

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