The value of leading customers in a crowdfunding-based marketing pattern
Author:
Funder
National Natural Science Foundation of China
Publisher
Public Library of Science (PLoS)
Subject
Multidisciplinary
Reference27 articles.
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1. Rational or Impulsive? Early Backers’ Investment Behavior in Agri-Food Crowdfunding from 4P–4C Perspectives;SAGE Open;2023-07
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4. Investment decisions and pricing strategies of crowdfunding players: In a two-sided crowdfunding market;Electronic Commerce Research;2021-09-13
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