Seeking funding in order to sell: Crowdfunding as a marketing tool-Reference-Cited by-同舟云学术

Seeking funding in order to sell: Crowdfunding as a marketing tool

Published:2017-03 Issue:2 Volume:60 Page:189-195
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Brown Terrence E.,Boon Edward,Pitt Leyland F.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference23 articles.

1. Crowdsourcing as a solution to distant search;Afuah;Academy of Management Review,2012

2. Value capture and crowdsourcing;Afuah;Academy of Management Review,2013

3. Some simple economics of crowdfunding;Agrawal;NBER Innovation Policy and the Economy,2014

4. Barnett, C. (2015, June 9). Trends show crowdfunding to surpass VC in 2016. Forbes. Retrieved March 31, 2016, from http://www.forbes.com/sites/chancebarnett/2015/06/09/trends-show-crowdfunding-to-surpass-vc-in-2016/#5ee0b9c8444b

5. Crowdfunding: Tapping the right crowd;Belleflamme;Journal of Business Venturing,2014

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