1. Kantar Media reports U.S. advertising expenditures increased 6.5 percent in 2010. Available: http://kantarmediana.com/intelligence/press/us-advertising-expenditures-increased-65-percent-2010. Accessed March 17 2011.
2. Petty RE, Cacioppo JT (1986) The elaboration likelihood model of persuasion. In L. Berkowitz (Ed.), Advances in experimental social. New York: Academic Press. psychology pp . 123–203.
3. First Attention then Intention: Insights from Computational Neuroscience of Vision;M Milosavljevic;International Journal of Advertising,2008
4. Sacharin K (2000) Attention! How to Interrupt, Yell, Whisper & Touch Customers. New York: John Wiley & Sons, Inc.
5. Ajzen I, Cote NG (2008) Attitudes and the prediction of behavior. In W.D. Crano andR. Preslin (Eds.). Attitudes and Attitude Change. New York: Psychology Press.